Be Self Aware.
“The only person you should try to be better than is the person you were yesterday”
This above quote is more profound than you think, let me explain why…
Psychologist’s have come to study and understand humans love to compare ourselves.
Actually, we constantly compare our lives with one another and then make careful observational judgements about our own quality of life.
This process is is called social comparison theory.
Want the bad or the good news?
Bad news first.
With the rise of mass media and social networks, humans participation in this model has skyrocketed. Whilst before we only had the village to compare ourselves to, now we have… Hmmm… The world?
We are constantly bombarded daily, from as many angles as possible, why we need to improve our lives.
The most effective way that marketers do this is to create a tension with what you need and what you want.
They use social comparison theory to make upward comparisons which make you desire their products to improve your quality of life. You find yourself wanting something when you don’t need it. You purchase the product and it resolves this tension… well briefly anyway.
It’s not just the marketers we need to worry about.
It’s our friends as well.
People are more likely to post something on social networks that is favourable to themselves. It makes themselves look good to subconsciously initiate upward comparison.
Now we’re envying our friends.
Wondered why people love to gossip? Because we likewise have downward comparisons and this actually makes us feel better about ourselves. So when we hear about something bad happening to someone of higher perceived comparison, we gossip because it makes us feel good about our own lives.
This is why celebrity magazines make so much money, they are specifically designed to make people feel good.
Now, who wants the good news?
The good news is that you can escape it.
Just stop comparing.
Be self aware.
Realise that you’ll never be happy living in upward comparison land.
There is a far better place to become comfortable.
In your own shoes.
Your own soul.
Don’t look upward or downward…
Make peace there.
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